03 · Built through my work at Grizzle
Industry Pulse
Industry awareness that helps us make specific editorial recommendations.
Why I built it
Working across specialist industries means keeping up with changes in each client’s market. Expert interviews aren’t always easy to arrange. I built a scheduled report that scans recent industry news and competitor activity, creates a ClickUp document and pushes a summary into the relevant internal Slack channel.
How it informs the work
Each report explains why a development matters to the client. For example, a competitor’s new MCP feature changed the context of an article we had written about translating websites with Claude. That gave us a reason to recommend reviewing and refreshing the piece. We’ve rolled Industry Pulse out across all clients. It gives us useful context and editorial leads to check, alongside the expertise and conversations that inform our strategy.
Industry Pulse · Meridian
What changed this month
An illustrative briefing for a fictional localisation platform.
Competitor movement
A new integration changes the conversation
Fictional competitor Verba has announced an MCP integration that connects its translation workflow to an AI assistant. The demo shows an editor requesting translations and checking their status from the same conversation.
Why it matters for Meridian
Our existing article explains where AI-assisted website translation still requires manual handoffs. This development gives us a specific reason to check whether those limitations have changed.
Customer behaviour
Retailers bring localisation into launch planning earlier
In this fictional industry update, commerce platform Cartwell reports that its retail partners are planning multilingual launches before building their new storefronts. Local payment options and translated checkout flows are becoming part of the initial brief.
Why it matters for Meridian
This suggests a useful conversation about when localisation decisions should happen. We could interview a customer about their launch planning, then use that experience to strengthen our market-entry guide.
All companies and developments in this demonstration are invented. Real reports include source links for the team to verify.